Vera Bradley powered by totes Capsule Collection Launches Exclusively at Kohl’s
Vera Bradley joins Kohl’s portfolio for the first time; Collaboration adds to Kohl’s growing Southern style-led brand assortment
A fun, new and exclusive collaboration between two beloved brands, Vera Bradley and totes, is now available only at Kohl’s. The Vera Bradley powered by totes capsule collection will offer a blend of stylish versatility and functional footwear and accessories for the fall season.
Combining Vera Bradley’s signature style and totes’ unmatched weatherproof technology, the new Kohl’s assortment will include rainboots, backpacks, umbrellas and pouches designed with Vera Bradley’s one-of-a-kind prints. Among the print options include an exclusive-for-Kohl’s design, Swan Lake, in addition to Vera Bradley classics like Paisley Jamboree and Floral.
This new capsule collection marks the first time Vera Bradley has been offered at Kohl’s, and builds on the company’s efforts to diversify its Southern Market offerings specific to the region. The collection is available now online at Kohls.com and in nearly 300 stores, mostly located in Kohl’s Southern doors. Kohl’s Southern market initiative works to provide year-round seasonally relevant and localized offerings that match the region’s lifestyle and seasonal variations. Vera Bradley powered by totes joins other Kohl’s Southern-leaning brands, including Draper James RSVP, Intempo, the latest Tek Gear collection designed in collaboration with Barbara Clarke Ruiz, and more.
“The Vera Bradley powered by totes capsule collection is the perfect addition to Kohl’s fall assortment,” said Ron Murray, Kohl’s interim chief merchandising officer. “The exclusive collaboration not only exemplifies how Kohl’s is building its portfolio with premium national brands, but also showcases how the company is tailoring its Southern market assortment to meet the specific regional needs of this customer base. The variety of unique and stylish rain-repellant footwear and accessories will be perfect for the Southern fall and winter, making Kohl’s a seasonally relevant destination for both current and new customers in those regions.”
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