Kohl's Corporation HQ issued the following announcement on Dec. 2
At Kohl’s, we are dedicated to championing diversity to create a more equitable and inclusive environment for our people, our customers and our communities. While holiday celebrations may look different than previous years, we know one of the constants that makes the holidays so magical are the traditions shared and memories made with loved ones. Now, more than ever, we recognize the importance of celebrating with our families, both chosen and given, and sharing the special traditions that give us a sense of belonging. The season is full of diverse celebrations from Hanukkah, to Kwanzaa, to Christmas, and more — and Kohl’s is helping customers celebrate these moments through our merchandise assortment, marketing channels and overall shopping experience.
Something for every occasion
Matching looks to make meaningful memories
Get cozy together with Jammies for your Families! The holidays are a great time to cuddle up and get comfortable, and Kohl’s has dozens of styles of matching pajamas for the whole family — from grandma and grandpa, to babies and pets — with beloved holiday favorites and festive prints featuring Santas in a range of skin tones, Feliz Navidad designs, Minnie and Mickey Mouse, The Grinch, and more.
Baking new traditions
Whether preparing a Karamu feast for Kwanzaa or baking cookies to spread cheer, Kohl’s has the kitchen essentials to help families celebrate this special time of year. Including cookware from Colombian-founded brand IMUSA, whose mission is to tailor to the cooking needs and tastes of different Hispanic & Latino, Asian, and other communities by providing quality products, along with all the cookie baking essentials like the Food Network™ 3-pc. Cookie Sheet Set and Nordic Ware Holiday Cookie Stamp Set.
Walking in a winter wonderland
The weather outside may be frightful, but with outdoor apparel for the family from favorite brands like Eddie Bauer, Lands’ End, and Columbia, Kohl’s has you covered for any caroling, holiday light viewing, and chestnut-roasting gatherings. Kohl's is also your destination for holiday decorations, like Christmas trees, stockings, ornaments, and lots of other items designed to add festive appeal to your home.
Giving with all your heart
Giving is such an important part of the season, and whether you are celebrating Hanukkah, Christmas, Kwanzaa, or Three Kings Day, Kohl’s has the perfect gifts for everyone on your list.
- With a reflective representation of dolls to inspire every imagination, Kohl’s offers a diverse assortment that features dolls with a wide range of eye colors, skin tones, hair colors and hair types.
- Stories for children that offer visibility, reliability and moments of representation are so important, which is why Kohl’s makes it a priority to carry children’s books featuring diverse and inclusive experiences as well as authors and illustrators within the assortment..
- Presentville offers great small gifts for stocking stuffers, Three Kings Day, or a White Elephant gifting tradition. Or even the perfect ugly sweater for parties and get-togethers this season.
The holidays are a perfect time for singing, dancing, and celebrating - from hosting a family dance party, to sharing artistic talents during Kwanzaa. Turn up the volume with the JBL Flip 5 Portable Waterproof Bluetooth Speaker or the Victrola Hawthorne Wooden Music Center and let the little ones join in with the Melissa & Doug Band-in-a-Box. Kohl’s has all you need for a rockin’ good time. And, don’t forget dancing shoes!
Ringing in the new year
Welcome the new year, however you choose — whether going out or staying in, hosting a party, or keeping cozy with a family game night, Kohl’s can help ring in the season with items like the Food Network™ Modesto 4-pc. Champagne Flute Set, family games, and festive apparel to celebrate in style.
Connecting with customers in-stores and online
This year, Kohl’s in-store and digital creative assets go beyond the traditional holiday colors of red and green, into a beautiful pattern that strives to represent all of the season's celebrations and traditions, incorporating a Kwanzaa Kinara, Menorah for Hanukkah, and crowns to represent Three Kings Day.
Kohl’s will also be highlighting various traditions within social channels this year, including a social media campaign that invites customers to get in on the celebration with the creation of their own TikTok content. Throughout the season, Kohl’s shoppers can demonstrate how they give with all their hearts and share their special family traditions and memories as part of our first-ever holiday TikTok challenge. Kohl’s will also be sharing an interactive experience on Pinterest, where pinners can enjoy an immersive, shoppable 360 experience which allows users to explore the 360 room and click on different hotspots that contain curated holiday gifts for everyone on their list. The experience nods to different types of holidays and celebrations for belongingness and inclusivity for all groups.
Original source can be found here.
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